I write, host, and produce long-form investigative video about how things are made. Each piece starts as a research question: “is this product worth my hard earned money?” and gets answered by physically destroying the product: standardized puncture, abrasion, tensile, and durometer testing, then a full cut-in-half teardown. I handle it end to end: sourcing and research, lab testing, scripting, on-camera hosting, and edit direction. The format has built an audience of ~1M subscribers who come for one thing: a verdict they can trust
A video dissecting and testing to see if the Nike SB Air Force 1 is built better or worse than the normal Nike Air Force 1 shoe.
Ranking the top 20 skate shoes I have cut in half and tested.